I had a more-stressful-than-usual week at the restaurant, but everything is good now and I am feeling great about all of the content projects I have been working on.
If you are in need of a few content ideas to keep your marketing rolling this week, I have some outside-the-box stuff that is designed to connect you with your audience in different ways.
Let’s jump right into it.
Upgrading Your Business Operations
I had some time to kick back and relax on Wednesday evening this week, so I pulled up the MasterClass App on my iPad and started watching Aaron Franklin’s class on BBQ.
I’ve been selling a ton of BBq for a few years now, but those videos showed my that I still have plenty to learn. I took some of those ideas and put them to work on Saturday, and the result was the best pulled pork I have ever made.
We are all working to improve our business operations all the time, but those efforts are often lost on the marketing side. Don’t let that happen.
Whatever you are doing to refine your process, take a few minutes to turn those efforts into content this week and you will get twice as much return on your effort.
Things to Do in Your Community
One of the biggest projects that I have on my plate right now is a massive “Things to Do” article that breaks down all of the most popular events, attractions, and festivals in a given area.
This concept will play well in just about any area, and it always works well for local businesses that want to market to their communities.
You can start off the easy way and just check out the things that TripAdvisor recommends doing in your area, or you can get deeper and have members of your team submit quotes breaking down the reasons they like to do different things in the community.
Either way, you will be showing how connected your business is to the community, which is exactly the kind of advertising other businesses pay for.
Relationship Advice From the Qualified and the Not-So-Qualified
Because my anniversary is right around the corner, I thought it might be a fun idea to talk about relationship advice in our content this week.
Of course, this doesn’t have to be all that serious. If you think you have some good advice, write something sharing those tips. And if you haven’t had much success in that area, you can always share a list of what not to do.
Once again, talking about things like relationships will establish a personal connection with the audience that will put your business on a different level from all other competitors.
Have a Great Week!