It’s been a pretty positive week here at Brooklyn Content World Headquarters as I have gotten much more comfortable keeping my feet on the floor. I have even started pushing back towards walking again, which puts me on track to be healthy again at some point down the road.
Moving very slowly has given me plenty of free time to read books, watch TV, and think about some great holiday-themed content ideas. Let’s jump right into this week’s inspiration.
The Basecamp Guys
One of the books that I was excited to get into while I was stuck to the couch was “It Doesn’t Have to Be Crazy at Work” by Jason Fried and David Heinemeier Hansson. I’m a big fan of their previous books, and this one might have been their best work yet.
There are tons of great idea for improving your business throughout this book, and putting together a plan to implement any of those ideas could be used as inspiration for content.
Two specific ideas that resonated with me were being open about what everyone makes and offering paid vacations. Implementing these ideas will make things run smoother at the restaurant, and then I can use the new policies as content to promote career opportunities when we are looking to hire new people.
Triple D Spots
Since I have been coming home early on Friday nights for the first time in years, I have found myself looking forward to watching Diners, Drive-Ins, and Dives on the Food Network.
You probably have a few restaurants in your community that have either been featured on a show like this or ones that should be featured because of something special that they do.
Nothing makes content explode on social media like great pictures of food, so take some good ones next time you are at your favorite spot and write about why it should be a Triple D destination.
New Year’s Resolutions
Everyone is going to be talking about the New Year’s resolutions for the better part of the coming week, and there is no reason that you can’t use this to your advantage and turn it into some excellent content.
The easiest way to come up with some cool New Year’s resolution content is to simply ask your staff to shoot you a message with their resolutions. Then you can package those up into a fun post talking about how great 2019 is going to be for your crew.
Another resolution angle is to come up with a few commitments that your company as a whole is going to make to improve itself in 2019.
This is the last of the holiday weekends, so our window for relaxed attention spans is quickly closing. Let’s make the most of it with these three ideas this week!