I don’t know about you, but I am making a point to enjoy this beautiful month of June as much as I possibly can. I’m so serious about this that I actually shut down a writing session early on Wednesday to take the doors off my Jeep and head out into the woods.
One thing I noticed in doing that was that getting out and enjoying life makes me better at my work. Our natural instinct is to assume that any experiences outside of work mean less time we can spend working, but if those experiences make you 10x more productive, they can be a huge net gain.
And with that in mind, let’s jump into the three content ideas you can get rolling for your business this week.
Epic Content Ideas
Over the past few months, I have shifted my entire content focus away from creating short fluff pieces that clients can add to their content treadmill mix. Instead, I have found that it is much more fun for me (and more profitable for clients) to focus on epic content ideas.
One of the best things about these epic content ideas is that the topics are always right in front of us. What do you do that makes you the best in the world? Just write down everything you know about that thing into one massive document and hit publish.
The only thing holding any of us back from putting out more epic content pieces is that it takes a ton of effort to get one together. But just like heading out into the woods in my Jeep, the return is often 10x or more compared to fluff pieces.
Local Summer Festivals
If you are looking for a way to tie your business operations into a particular community, take some time to explore what festivals and fairs might be happening around you this summer.
Just about every community website will list all of the upcoming events that they are getting ready to host. All you have to do is pick out a few of the most exciting ones and talk them up a bit.
Talk to Your Team
The most common mistake that I make when marketing my own businesses is that I tend to focus too much on the product or service and often forget to talk about the people behind the scenes that make that happen.
But if you watch any reality show about a successful business, you already understand that relating to the people who work at a business is more powerful than relating to the business itself.
Take some time and talk to your people. Then write down the things they say and turn it into content to promote your operation.
Have a Great Week!