I just got back from spending two weeks reading and relaxing in Hawaii. And despite the fact that the weather did not cooperate with me for most of the trip, I still feel like I was able to completely recharge my batteries while also doing some deep thinking.
I read some really outstanding books while I was away, and we are going to dive into some of the ideas from them in the weeks to come, but for this week’s content, I want to focus on three vacation angles that you can take with your content.
Favorite Vacation Destinations
The most obvious place to start with vacation-themed content is pulling together a list of the places that your team likes to go on their own vacations.
Ask your people to talk about their favorite vacation spots and you will be pleasantly surprised with how much they will come up with.
Dream Vacation Destinations
Once you have put together something about the most popular vacation destinations for the people in your company, it might be fun to come back with a second round where you ask them about places that they would like to go if money and time weren’t an issue.
This is where you can encourage them to dream big and really go for it. Bonus points if you can get someone to suggest that flying to Mars with Elon Musk might be a good time.
Company Vacation Policy
If you make the effort to publish two pieces of content highlighting how much your people like to go on vacation, one way to close out the week would be to highlight the policies that your company has in place to make those vacations possible.
Do you offer paid vacation time? That can be huge in recruiting good people, so let’s make an effort to talk about it.
The common thread of vacations running through this week’s content ideas will allow you to feature some of your more dynamic team members while also promoting your company as a quality place to work…which is exactly what we are trying to do with our content marketing efforts.
Have a great week!