What’s up?
We finally had some snow blow through some of the colder parts of the country this week, and that I am going to have to figure out how to maneuver myself out into the world without slipping and falling on account of this boot.
No matter where you are located around the world, you can play off the fact that it’s winter in places like New York City by either talking about how things are similar where you are or celebrating the differences.
Let’s jump right into this week’s three snow-themed content inspirations.
Fun in the Snow
Talking about the weather might seem like a cop-out to some of the more creative people reading this, but it is something that we all have quite a bit of practice doing, which makes it a perfect option for content that polls your staff.
Ask everyone to spend a few minutes talking about their thoughts on snow and how they prefer to enjoy the weather this time of year. You’ll likely find that you have a few skiers or snowboarders that love the winter weather, and at least as many people on the other side who truly despise it.
Warm Weather Destinations
One of everyone’s favorite things to read about when it’s cold outside is what life is like in places where the weather is still warm. If you happen to be in one of those locations, put together something talking about how great the weather is there and why everyone who is cold right now should come visit you.
And if you are stuck dealing with winter weather this week, spend some time listing out the top five places you would prefer to be if you could move your business anywhere in the world for a few months.
Best Shows to Binge Watch Right Now
If you work through the first inspiration on this list, you will probably have someone on your staff who mentions that snow days make a great excuse to binge watch their favorite TV shows. That right there is what we in the biz refer to as a GREAT CONTENT idea.
Poll your entire staff on the best shows to binge watch right now and see what some of the most popular results are. Chances are, your crew will do every bit as good as the best entertainment websites.
If I happened to be on your staff, I would be happy to share that I absolutely hate the cold, but I am excited to take on the really bad days now that I have upgraded to a Jeep. However, I would much rather be somewhere in the middle of the Florida Keys. And my favorite things to binge watch are Chopped and Diners, Drive-Ins, and Dives.
Have a great week! I’ll be back with three more ideas next week.
-Andy
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