I’m only a few weeks into this newsletter, and we don’t have a single subscriber yet, so I am guessing that no one is going to mind that I’m about to completely change the concept.
The original idea here was that I was going to highlight three things that inspired me each week…kind of like all the other email newsletters that do the exact same thing.
I have been thinking for a while about how I might be able to differentiate my approach from guys like Austin Kleon and Tim Ferriss, and last night it dawned on me that anyone subscribing to this doesn’t really care about the stuff that inspires me.
So what do the people who might subscribe to the Brooklyn Content email list care about?
How about things that will inspire them to create unique and interesting content that will actually improve the online presence of their businesses? Yep. That’s much more interesting.
So with that, let’s dive in and check out this week’s three inspirations that you can use to create awesome content for your business this week!
Jason Fried on The Chase Jarvis Podcast
Ever since reading “ReWork” in college, I always go out of my way to read whatever Jason Fried happens to be writing, and I was thrilled to see his name pop up on The Chase Jarvis Podcast this week.
In that interview, Fried discussed a bunch of interesting principles from his new book that they have implemented at Basecamp. The amount of common sense awesomeness here is outstanding.
You could take any one of the principles Fried discusses and talk about how your company believes the exact same thing and what you are doing to stress that to your team.
The Dichotomy of Leadership
The beauty of this inspiration is that they do most of the heavy lifting for you. Each chapter describes a situation from their military experience and then applies the lessons learned from that situation to a business environment.
All you have to do here is pick out one of their examples and discuss how your business is struggling with the same principles and what you are doing about it. Easy money.
College Football Bowl Season
The holidays are here and it’s time to go bowling. And if your family is anything like mine, someone is going to say something at some point about how stupid some of the names of these bowl games are today.
If pretty much everyone agrees that the names of these bowl games has gone a bit too far, that sounds like a great inspiration for a blog post!
Let’s say that your company had the resources to sponsor any bowl game you wanted, or create one from scratch. What would you call it? What teams would you select to play in your game? What if you could tweak the rules a bit and change how the game was played?
Take these three inspirations and go create some outstanding content for your companies this week. Then hit reply and show me what you came up with.
I’ll be back with three more inspirations next week.